The truth is writing a converting sales letter or copy for your products or services isn't as difficult as you think.
Dear Reader,
What you are about to read are proven ways of writing a better sales copy that converts.
It's not something new that when writing a better sales copy, the first thing you are to do is to make a thorough research about your target audience.
Your copy must be 80% research and other aspects take 20%.
No amount of research is much for writing a better sales copy.
So your question now is how do I make research about my target audience?
In this piece of writing, we will be looking at how to make good research about your target audience.
In other subsequent times, powerful ways of writing better sales copy will be discussed.
In no further ado, let's dive in.
RESEARCH RESEARCH RESEARCH.
Research in marketing deals with diligent inquiry to seek facts about who you are selling to which are your target audience.
Just take for an example, how will you feel if you are reading what is giving you a problem right now and the sales copy isn't clearing your objections?
Of course, you won't try to pay because is not clearing your doubts.
It will be time-wasting reading the sales copy.
So research is the core thing in writing a persuasive copy.
Joy once asked me, Michael, how do I research enough about my target audience?
I replied you have to know the following.
1. What are your target audience demographics?
Demographics deals with your audience age range, gender, occupation e.t.c
You can get all this by asking them or interviewing one of them.
Why do you think this is important?
It is important because when all these are known, you will understand the type of words to say to your target audience.
2. Using social forums like Amazon, Youtube, Quora.
These are goldmine places where you get to know what your target audience's objections are. In these forums, you get to know their frustrations, what they like or hate, and many crucial things.
You can't just sit down and start writing without knowing who you are writing to.
Your sales copy will suck!
3. You can send an email survey to know what they want.
If 20% of your audience can do this, be rest assured your copy will convert.
This might sound somehow, but it will help you in writing better.
In other, for your audience to do this wholeheartedly, tell them the following:
.Make your questions short and interesting for them to answer.
.Tell them a gift awaits them when they participate.
4. Be in your target audience's shoes.
Think for a while and consider what can stop you from buying what you are selling.
Ask yourself questions like why won't people buy from me, the barriers or doubts that can be holding them back.
This looks somehow too but it is important.
These are just a few of the things to know when researching your target audience.
You can pick one or two ways and incorporate them in your sales copy today.
Is this helpful to you? Let me know in the comment section below.