How To Build Customer Relationships Using WhatsApp

You can build relationships with customers using WhatsApp as well. It is all about being available, responsive, and friendly throughout the conversation.

You can ensure that your clients feel at ease by including emojis in your messages. This will help convey emotions behind your words and give your brand a more cheerful and personal touch.

Since WhatsApp has so many different features, you can include images and videos to strengthen your relationship with customers.

You should try learning their names (or have them saved on your phone), use their preferred language, adapt your tone based on the customer’s tone (calm if they are angry), be concise, avoid using jargon, respond fast to messages; within an hour is ideal!

Last but not least, when chatting with a customer on WhatsApp you should establish rapport from the beginning: you could start off by asking them how they are doing or finding some common ground like sports or food preferences.

Always be available and responsive on WhatsApp

In order to build customer relationships on WhatsApp, you need to first and foremost show customers that you are an attentive brand that is willing to listen. With so many ways for consumers to reach out, it is critical that your company meet them where they are—and when they need you most.

As a business on WhatsApp, we recommend ensuring someone is available at all times—even after hours. Because in today’s ‘always-on’ world of messaging, if your brand isn’t there for customers when they want you, whether that’s 2pm or 3am, then chances are another company will be.

That is why it is also important to make sure your agents are responding quickly. It not only keeps customers happy and loyal; it shows them how much they matter to the success of your brand.

In order to build customer relationships using WhatsApp or any platform, you have to be available at all times. You need to set these expectations with your customers and make sure you meet them. You wouldn’t want your customer trying to reach your business number three times before giving up and messaging or dialling your competitor, would you?

Fortunately, WhatsApp has a solution for this problem: automated responses. This feature is called “Away Messages” and it allows you to add custom text or pre-recorded messages that will automatically send when a customer messages your business outside working hours.

WhatsApp Away Messages are the perfect way to ensure you are never unavailable — even if you are! Not only do they establish expectations but also show that your customers matter even when they are not in front of you.

2. Adapt to the tone of the customer

When done right, building customer relationships using WhatsApp will be a mutually beneficial experience:

Customers will feel like they are in a real conversation with you (just like speaking with a good friend). The interaction will feel more human, and less corporate.

You will have the opportunity to turn these customers into brand advocates. Your company will create an emotional connection that is long-lasting and immensely powerful.

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